Our Story
Jack and Chelo was founded by Esther, the proud mum of two little Maltese Shihtzus named Jack and Chelo. Esther is a qualified Chef who has worked in a number of top restaurants around Australia, New Zealand and London and she strongly believes that the nutrition of our pets is just as important as it is for us humans.
A diagnosis of Cushings Disease in 2018 for Jack prompted Esther to dig a little deeper into the commercial dog food industry. She was extremely concerned by some of her findings… and you should be too.
Our Story
Jack and Chelo was founded by Esther, the proud mum of two little Maltese Shihtzus named Jack and Chelo. Esther is a qualified Chef who has worked in a number of top restaurants around Australia, New Zealand and London and she strongly believes that the nutrition of our pets is just as important as it is for us humans.
A diagnosis of Cushings Disease in 2018 for Jack prompted Esther to dig a little deeper into the commercial dog food industry. She was extremely concerned by some of her findings… and you should be too.
Largely unregulated with vague minimum standards, most factory mass producers and some smaller scale dog food brands only manage to ‘meet’ these very basic industry requirements by creative reporting on the nutritional value and content in the fine print, and the use of fillers with little to no nutritional value.
Armed with the findings of her research, Esther was determined to improve the quality of Jack and Chelo’s diet, using her skills and qualifications to create delicious and nutritious food for her two pups.
Upon seeing the obvious benefits, Jack and Chelo was born. And now these carefully curated and scientifically formulated meals are available for your doggo to enjoy!